Salesforce.com is a cloud computing and social enterprise software service provider that aids companies in customer relationship management (CRM). This software has created a wave of functionality for sales and marketing professional across the country. Salesforce was created because many large companies were in need of integrative, custom CRM software to manage their business information within days or weeks.
At its simplest, the Salesforce CRM system allows businesses to manage relationships with their clients, as well as the data and information associated with it. Using CRM, one can store customer and prospect contact information, accounts, leads, and sales opportunities in one central location. Ideally, this information would be stored on the cloud so the information is accessible by many, in real time.
For businesses, most customer relationships start out with a great foundation. Yet, as their company grows, these business connections grow to be more sophisticated. The company becomes responsible in managing a myriad of connections, across time, with each company it does business with.
The business will begin to find a large need to share information across various teams within its own organization who are 
making contact with the same customers. Salesforce CRM system can serve as a vital component to manage the many connections that occur in a growing business.
If you are a small business, Salesforce CRM system may simply help you put your data in the cloud, making it accessible in real time, across any device. But as you grow, Salesforce CRM system can quickly expand to include more sophisticated features to help teams collaborate with colleagues and customers, send customized emails, gather insights from social media conversations, and give a realistic picture of your business in real time.
Salesforce is a proven system to help manage large volumes of information across an organization and improves communication between departments that results in exceptional customer service.
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